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We Are All the Same Inside

Burger King has recently tweaked its slogan from “Have It Your Way” to “Be Your Way.” And they’re making localized efforts to show they mean business.

Last weekend, BK sponsored San Francisco’s Pride Celebration & Parade, and introduced the Proud Whopper at a restaurant along the parade route.

It’s just a regular Whopper, sold for the same price as a regular Whopper, wrapped up in rainbow paper. When you open the wrapper fully, the words “We Are All the Same Inside” can be read.

Many people are saving the wrappers as collectibles, and today is the last sale date – for now – for the Proud Whopper in San Francisco. But, looking at this video BK produced about the Proud Whopper, I’ll bet it will be back before you know it.

 


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Topics : Human Interest
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Locations : San Francisco




 
07/03/2014 6:50PM
We Are All the Same Inside
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