Each year for nearly a quarter century, USA TODAY has gathered hundreds of volunteers to watch and score ads in the big game, using handheld meters that ranks each year's ads from best to worst.
Check out the full list of the top 25 of the last 25 years according to USA TODAY
Also check out these commercial for the 2013 Superbowl that have been leaked already.
Volkswagen's 2013 Superbowl ad.
Kate Upton washes the all-new Mercedes-Benz CLA... in slow motion!
What about Larry Bird and Michael Jordan in 1993?
Or how about these two Chimps... Remember them?