Most beekeepers are hobby beekeepers. These people typically work or own only a few hives. Their main attraction is an interest in ecology and natural science. Honey is a by-product of this hobby. As it typically requires a significant investment to establish a small apiary and dozens of hours of work with hives and honey equipment, hobby beekeeping is seldom profitable outside of Europe, where the lack of organic bee products sometimes causes buoyant demand for privately produced honey.