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Brand Loyalty

Yi!

McDonald's French fries and Heinz ketchup are a match made in fast food heaven, but things are about to change drastically. McDonald's is ending its more than 40-year relationship with Heinz, citing management changes at the Ketchup company headquarters as the reason. No word on which supplier McDonald's will switch to, but it's a major change – especially since ketchup connoisseurs, yes they exist, swear up and down that Heinz is the best tasting ketchup out there. The Pittsburgh Post-Gazette is reporting that the changes were put into motion after Heinz appointed Bernardo Hees as CEO of the company. Hees' former position was as CEO of Burger King, McDonald's biggest competitor. Whatever the reason, be prepared – Heinz will be phased out of all McDonald's locations, including all international franchises.
 
That got us thinking...does all ketchup taste the same or are you loyal to a specific brand? Are you brand loyal to any other products?

(Photo Couresy of freedigitalphotos.net)


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10/29/2013 8:46PM
Brand Loyalty
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